Digital Footprint Analysis
This is a serious blind spot for many companies.
Not only does it pose risk - it's a missed opportunity. Analyzing these allocations is a smart, cost-effective way of predicting your prospects' perceptions of your company, and your competitors.
What can content allocations tell you?
Sequent brings a specialized perspective and disciplined approach to your Digital Footprint Analysis.
We combine programmatic scripts and qualitative coding to measure how your company - and its competitors - are allocating online "real estate" - and how site visitors are likely to react to those allocations.
Our analysts are uniuely equipped to understand how your site visitors will interpret the information they read. This team includes seasoned qualitative researchers, a special education teacher with a background in literacy and reading comprehension, and a library paraprofessional with years of experience helping individuals of every age and background to get clarity on the often confusing information they encounter online.
The findings across all of these activities, and more, are summarized in a detailed report which outlines recommendations to support your business objectives.